Course Code: 911932

Put your creative, artistic talent to design all kinds of print advertising, from logos to posters, CD covers to billboards. Use Apple computers, Adobe software, real life advertising, enter exciting competitions and experience the competitive world of advertising design and commercial art.

DE (Dual Enrollment), WBL (Work-based Learning), EC (Enriched Credit)

Commercial Art 1

Commercial Art 1 is primarily a hands on, project oriented couirse of study in which students are given project assignments, closely resembling real working conditions, while producing imaginative works of art generated from individual and group ideas. (VA-CE-H5) They will pursue projects/works of arts, many of which are real-life: competition/content entries and graphic design works of art for community businesses and organizations. They will learn about and acquire team working and leadership skills.

Project Topics Include:

  • Introduction to Advertising Design Theory
  • Introduction to InDesign, Photoshop, and Illustrator Software
  • Graphic Design and Illustration with Applications to Various Print Media
  • Internet and E-Mail Mentoring
  • Collaborative Team Advertising Projects
  • Midterm and Final Portfolio with Resume

Lecture and demonstrations, along with classwork projects/works of art, are designed to develop necessary skills and work habits. Students are expected to develop a business-like approach to problem solving and completion of the projects /works of art.

Commercial Art 2

Commercial Art 2 is an extension of the first-year course. Second-year students will follow a project-oriented, but more independent, course of study to that of first-year students. They will pursue advanced projects/works of art, many of which are real-life: competition/content entries and graphic design works of art for community businesses and organizations. Second-year students are expected to act as peer tutors and to further develop leadership and team working skills, as well as contacts within the professional community, to enable them to assess career opportunities and various roles within the professional visual arts community. (VA-HP-H5)

Project topics include:

  • Advanced Advertising Design Theory
  • Advanced InDesign, Photoshop, and Illustrator Software
  • Advanced Graphic Design and Illustration with Applications to Various Print Media
  • Internet and E-Mail Mentoring
  • Collaborative Team Advertising Projects
  • Midterm and Final Portfolio with Resume

Lecture and demonstrations, along with classwork projects/works of art, are designed to develop necessary skills and work habits. Students are expected to develop independent study habits and time management,  as well as business-like approach to problem solving and completion of the projects/works of art.

Michelle Wynne-Lindholm

Michelle Wynne-Lindholm is a 2002 Commercial Art & Advertising Design graduate of Caddo Career & Technology Center. She also competed in SkillsUSA secondary and post-secondary while winning in various competitions at state and national level.

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  • 318.364.1967
  • mlindholm@caddoschools.org

Commercial Art & Advertising Design is a yearlong, project-based course that develops career and communication skills in graphic design, illustration and print media production, using Mac-based Adobe applications.

Commercial Art & Advertising Design develops four key skill areas:

Project management and collaboration

  • Design
  • Research and communication
  • Professional digital illustration and page layout using Adobe tools

Students develop these key skills in a spiral – each project adds more challenging skills to foundation proficiencies. Students experience subject areas and skills across careers in graphic design, illustration and print media production.

Commercial Art & Advertising Design addresses each of these areas, using a project-based approach. Each project has phases that follow a design and development process, from project planning and analysis to evaluation and distribution. Students gain experience through real-world projects that help them better understand the roles and processes across a broad range of careers involving visual design. To simulate a professional work environment, students gradually migrate their design work from an individual process to a group process, focused on personal and client work. Design work by its very nature is iterative, so the projects contain activities that require students to evaluate and then redesign and rework their communications. Specific attention has been paid to developing concepts and principles for thorough, effective design.

This content prepares students for the following Adobe Certified Associate (ACA) exams:

  • Graphic Design and Illustration using Adobe Illustrator
  • Print & Digital Media Publication using Adobe InDesign
  • Visual Communication using Adobe Photoshop

First Semester

The first semester of Commercial Art & Advertising Design develops skills that lay the foundation for producing print-ready communications: graphic design principles, visual comps, illustration, print production development, shared project management skills such as interviewing and project scheduling, peer review, and redesign. Project activities focus on developing effective communications that can be deployed in print. Students develop a variety of images, graphics, a logo, a business card, and a client advertisement. They produce design documents and visual comps that clients review. Students culminate the semester with a portfolio project during which they reflect on the skills and topics they’ve covered thus far and begin to explore the career areas that interest them in visual design.

The key skills emphasized in this semester are:

  • Designing for a variety of audiences and needs
  • Problem solving that helps support multiple perspectives
  • Illustration and drawing
  • The design process and effective communication
  • Peer teaching and evaluation in a collaborative environment
  • Technical image manipulation and print publishing skills
  • Soft skills such as interviewing and responding to feedback

In the first semester, students use Adobe Illustrator to develop and edit graphics and illustrations.

Second Semester

The second semester of Commercial Art & Advertising Design builds on student design and development skills by focusing on longer print production projects as well as more in-depth content and advanced techniques for graphics and layout development. Students continue to work on teams to produce rich print communications such as brochures, newsletters, and mailers. They focus on effective graphic design, project management, design specifications, and iterative development. They develop graphic-design and print-production skills that solve specific communication challenges to meet client and audience needs. They build technical skills to address project needs and learn to track complex projects. Students culminate this semester with a portfolio redesign that has them project forward on their academic and career aspirations, goals, and interests.

The key skills emphasized in this semester are:

  • Project management skills such as task management, client management, milestone tracking, and contingency planning
  • Reusable design elements
  • Communication with peers and team members, using project plans or specifications
  • Design and redesign
  • Technical graphic- and print-production skills such as creating vector-based graphics and filters
  • Design solutions, including multi-page and double-page layouts

In the second semester, students enhance their skills in Adobe Illustrator along with working in Adobe InDesign and Adobe Photoshop to create their designs.

Commercial Art & Advertising Design Contests

Each year students enter various local and national art contests. By submitting designs in these competitions, students receive a real-life work experience in which the actual “clients” are the competition judges.

Students participate in contests for the following organizations:

  • Caddo Parish School Board Security Department
  • Caddo School Counselors’ Association
  • George Rodrigue Foundation of the Arts
  • Google
  • Mudbug Madness Festival
  • SkillsUSA
  • And many more!

Commercial Art & Advertising Design Projects

Throughout the school year, Commercial Art students work on creative projects to give them experience on various mediums of design and print.

  • Ads
  • Album Covers
  • Apparel
  • Billboards
  • Brochures
  • Business Cards
  • Flyers
  • Greeting Cards
  • Invitations
  • Logos
  • Menus
  • Newsletters
  • Postcard Mailers
  • Posters
  • Product Packaging
  • Programs
  • Promotional Items
  • Publications
  • Rackcards
  • Thank You Cards
  • And many more!

Class Fee: $30

– Includes SkillsUSA membership fee, contest entries and supplies for the classroom.

 Items required for Commercial Art & Advertising Design Class:

  • ITOYA® Art Profolio 11×17”
  • 3-Ring Binder with Dividers
  • USB Flash Drive
  • Sketch Book with Colored Pencils

Grade Scale:

A   90-100

B   80-89

C   70-79

D   60-69

F   0-59