Course Code: 041010

Learn while you earn! Combine part-time retail employment with one hour of classrooom instruction per day. Practice the techniques of human relations, retailing, sales credit, advertising, and display. Students must provide their own transportation. (Offered afternoons only and only to Caddo Magnet, Captain Shreve, Northwood, and Southwood students.)

WBL (Work-based learning), IBC (Industry-based Certification)

Major Course Projects

1st nine weeks: Know your Training Station (an in-depth discovery of individual workstations presented in a 3-ring binder and oral presentation)

2nd nine weeks: Career Portfolio (a collection of personal information and achievements presented in a 3-ring binder and used for scholarship applications, employment interviews, etc.)

3rd nine weeks: Customer Service Test Preparation and Testing

4th nine weeks: Written Marketing Plan and Mall Project (Design a mall project and marketing plan)

Alan Germany

LOUISIANA TECH UNIVERSITY, Ruston, LA, – M. Ed. in Business Education and +30 Graduate Hours and Principal Certification K-12
LOUISIANA STATE UNIVERSITY, Baton Rouge, LA-B.S. in Business Administration, Major: Economics
LOUISIANA STATE UNIVERSITY IN SHREVEPORT, Shreveport, LA-B.S.

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  • (318) 636-5150
  • agermany@caddoschools.org

Course Description

A. Aim: The aim of this course is to teach the techniques of human relations, retailing, sales credit, advertising, and display and to provide practice through employment in a cooperative marketing education program with part-time employment in a sales, or retail position. DECA, an association of marketing students, will enhance the co-curricular education of students with interests in marketing, management, and entrepreneurship.

B. Topics to be Covered: Marketing Education will introduce students to Marketing Foundations and Functions. The Marketing Foundations will include Communications and Interpersonal Sills; Professional Development; Economics; and Business, Management, and Entrepreneurship. The Marketing Functions are Product/Service Management, Promotion, Pricing, Selling, Distribution, Financing, Basic Math Skills, and Marketing-Information Management.

C. Program of Study: Juniors and/or Seniors 16 years of age or older are accepted into the CCTC Marketing Education program. This course, along with additional business courses, qualifies students for the Career/Technical Endorsement on the Louisiana High School Diploma. Students may also qualify for the TOPS Opportunity or TOPS Tech.

D. Course Length: Marketing Education is a one-year, 3-Carnegie-unit course at CCTC. Students meet each school day at Caddo Career for one Block and are then released from school to accommodate work schedules. Students who enroll as a Junior and pass Marketing I where they can earn an additional 3 credits. Second Year students must meet all of the same requirements of employment as first year students.

E. Course Prerequisites: Students must be at least 16 years old, a junior or senior, have a Social Security card, a 2.0 grade average and be employed for an average of 15 hours per week in a marketing related position. Five hundred forty (540) hours of work experieince is required to receive credit for Marketing. Documentation of work hours and wages must be submitted weekly.

Students must provide their own transportation to and from class. A minimum of a 2.0 GPA should be maintained in all classes and a copy of the report card submitted to the instructor each nine weeks. In addition, students should have basic math, language arts skills, and computer skills.

F. Supplies:

  • Two 3-ring binders for portfolio and training station projects
  • Pen/Pencil/Paper
  • Pocket Calendar or notebook to keep track of work schedule
  • $75 fee for DECA banquet, State and National DECA dues

Instructional Philosophies

Students will be expected to meet all of the course goals and be able to demonstrate their understanding of the underlying concepts. Students are expected to read required materials and be prepared to participate in class discussions. Individual as well as team projects will encourage students to set priorities, complete research, and develop leadership and presentation skills. Assignments will require students to draw upon technical literacy skills. Assignments will require students to draw upon technical literacy skills.

Emphasis is placed on knowledge, skills, and attitudes necessary for entering and advancing in the field of marketing. Skills in communications, mathematics, technology and psychology are reinforced in this course through the application of marketing principles. Work-based learning strategies appropriate for this course include field trips and cooperative education. Marketing simulations, projects, teamwork, DECA leadership activities, conferences and competitions provide opportunities for application of instructional competencies.

Students receive course credit for successful completion of classroom academics and on-the-job training. Students work under the guidance of a teacher facilitator in collaboration with community members/business representatives who serve as on-the-job trainers.

Student assessment will be based on class participation, project completion (including presentations), written assignments, exams, and employer evaluation. Student will be expected to work with their training station supervisors to obtain information for some course assignments and projects. Active participation in DECA co-curricular activities is strongly encouraged. Students are evaluated both in the classroom and on the job and the final course grade is a combination of classroom and work site job performance.

If necessary, students will be given more than one opportunity to complete assignments at the level of specified quality to pass the course. To help meet this requirement, students will learn how to evaluate their own progress and make adjustments as needed throughout the course.

DECA – An association of Marketing Students

The mission of DECA is to enhance the co-curricular education of students with interests in marketing, management and entrepreneurship.

DECA helps students develop skills and competence for marketing careers, build self-esteem, experience leadership and practice community service.

DECA is committed to the advocacy of marketing education and the growth of business and education partnerships.

Goals of DECA:

  • To prepare marketing education students to take their proper places in the business world
  • To develop leadership characteristics
  • To develop self-confidence and self-acceptance
  • To develop a greater understanding of our competitive, free enterprise system
  • To further develop occupational competencies needed for careers in marketing, management and entrepreneurship
  • To develop high ethical standards in personal and business relationships
  • To develop effective international relationships
  • To develop a greater awareness of career opportunities in marketing
  • To develop a greater proficiency in communication

Course Outline:

  • Course Orientation
  • The World of Marketing
  • Economics
  • Business and Social Responsibility
  • Basic Math Skills
  • Technology in Marketing
  • Communication Skills
  • Human Relations
  • Preparing for the Sale
  • Completing the Sale
  • Promotion (Personal Selling, Public Relations, & Publicity)
  • Promotion (Visual Merchandising)
  • Promotion (Advertising)
  • Career and Professional Development

Major Course Projects

  • 1st nine weeks: Know your Training Station (an in-depth discovery of individual workstations presented in a 3-ring binder and oral presentation)
  • 2nd nine weeks: Career Portfolio (a collection of personal information and achievements presented in a 3-ring binder and used for scholarship applications, employment interviews, etc.)
  • 3rd nine weeks: Customer Service Test Preparation and Testing
  • 4th nine weeks: Written Marketing Plan and Mall Project (Design a mall project and marketing plan)

Instructional Delivery Plan

Students are expected to perform to high standards both in the classroom and on the job. The business community will be used to provide workstations for marketing students. Instruction will be delivered through the use of a comprehensive text, lectures, class projects, guest speakers, field trips, work experience, DECA co-curricular club meetings and activities, conferences, and class discussion.

Group projects allow each student to participate and complete each step of the project with the rest of the group members as they learn teamwork and cooperation. The teacher provides opportunities for student involvement in the learning process. The teacher maintains an environment conducive to learning, while promoting a positive learning environment. The teacher provides opportunities for student involvement in the learning process.

 

Course Text: Farese, Kimbrell, and Woloszyk, Marketing Essentials 6th ed., (Glencoe: Woodland Hills, California, 2012).

Assessment Plan

Grades are based upon the BESE Board and Caddo Parish grading scale

  • 93-100% – A
  • 85-92% – B
  • 75-84% – C
  • 67-74% – D
  • 0-66% – F

The course grade percentages which is mandated by Caddo Parish Policy is determined in the following manner:

  • 40% Work Experience Grade
  • 60% Class Grade

The 9 weeks Class grade is determined as follows:

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All exams will be a combination of objective (i.e. Multiple Choice, Matching) and subjective (i.e. Short Answer, Essay) questions designed to assess students’ level of progress. The semester exam will count 10% of the semester grade. All grades are cumulative for the entire school year.